It would appear that not even the Wall Street Journal is immune to offroading excitement. Yes, I don't generally hit the Wall Street Journal for my offroad news fix, but there it was on the front page of the May 2nd paper. Check out this juicy tidbit... "What Icelanders call "jeeps" are actually massive, tricked-out pickups, armed with 4-foot-high wheels studded with steel cleats that allow them to climb mountains of snow and volcanic rock with earsplitting power." Arctic Trucks is mentioned in the article as well. This 4x4 'shop' is doing some amazing things with Nissan drive trains, and it is neat to see them getting this press. Iceland's 4x4 scene is under pressure as their economy is facing major strain and personal debt is skyrocketing. Coincidentally, this makes Iceland a more affordable vacation spot for Americans. To read the full article in the Wall Street Journal, click the buried truck below! 
Thanks to Marcus Walker for this image
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We have a couple of brand new items laying around here to giveaway. Grand prize is a Petzl Tikkina LED Headlamp from Petzl. We are also throwing in a blue 110 gram Malibu Frisbee Disc from Wham-O as a consolation prize. Winners will be selected by drawing Saturday, September 1, 2007. If you have an account at adventuracompany.com you are already registered to win automatically. If not, sign up for a free account and you will be entered into the drawing. Winners will be contacted by e-mail and announced in the forums.